What we are doing to promote sustainability
At Apricus, we endeavour to factor in the environmental impact into every decision we make. Driven by the UN's Sustainable Development Goals, we have strived to make our guide as environmentally-friendly as possible. We know it's not enough for our guide to be simply promoting sustainability : we maintain this commitment throughout our supply chain. Scroll down to read how we are contributing to further some of the UN's goals.
Empowerment of Women and Girls
As a company of young women, here at Apricus we advocate the empowerment of women and girls. Our product aims to end sweatshop practices in clothing factories across South Asia, where millions of women work long hours for minimal wages in uncomfortable and dangerous conditions, producing “fast fashion” clothing for people in developed countries to wear. In the UK, most foreign made clothes sold are from Bangladesh.
Sustainable Cities and Towns
Our company aims to promote sustainable living in cities and towns by discouraging the practice of “fast fashion”. This common practice contributes largely to the amount of landfill waste and pollution. Our product allows everyone to upcycle old materials into new clothes, honing their creativity freely without detrimental impact on the environment.
Sustainable Consumption and Production
We hope that our thrift kit will help to reduce clothing consumption by demonstrating that you can learn to make garments that you would usually choose to buy. Moreover, our kit encourages the upcycling of old garments, rather than adding them to the huge piles of waste currently in our landfills. You can therefore learn how to increase resource efficiency and have a more sustainable lifestyle.
We have ensured that all our suppliers are based in the UK, minimising pollution caused by airplanes and ships and thus reducing our carbon footprint. Our product packaging is completely recyclable to prevent any excess waste. Moreover, the goal of our product is to educate people on the importance of sustainable fashion, and the benefits of upcycling.
Life Below Water
Washing and wearing synthetic clothes causes plastic particles to wash off, contributing up to 35% of the primary plastic that is polluting our oceans. These microfibres are released into wastewater treatment plants that cannot filter them, and ultimately end up in the ocean. Small sea creatures will often mistake them for food, causing a life-threatening build up of plastic in their bodies overtime. The fabric we provide is either cotton or a cotton blend. These natural fibres are less damaging to the environment.
MORE ON THE GOALS
The Sustainable Development Goals are a set of ideals adopted by the member states of the United Nations. They aim to encourage prosperous yet perpetually sustainable growth for all nations, as well as to promote human rights and equality for all.